Great Example of How Twitter is Useful for Business – Article from Inc. July 2009

I think this quick article from the July 2009 issue of Inc is a great example of how Twitter can be useful for business. In this article, Lorien Gabel, who is the CEO of Pingg, talks about how he has used Twitter to get valuable feedback about his company.

Unlike many people, I don’t use Twitter to send out a constant stream of updates. Instead, I monitor what people are saying about us and about our competitors. I use TweetDeck, a simple, free software program that allows me to search for up to 10 terms on Twitter at once. Whenever a Twitter user mentions pingg, Evite, Evite alternative, party planning, or event planning, the message pops up. If someone has a complaint about pingg, we send a response and try to address it. If someone praises pingg, we’ll respond and say thanks. It’s a very easy way to build community online — much easier than getting your users to friend you on Facebook.